About WebLife Labs
WebLife Labs is the innovation arm of WebLife Stores LLC, an eCommerce Management & Operations team founded in 2008. As a pioneering force in the industry with over $250 million in all-time revenue and the largest distributor of mailboxes across the U.S., WebLife has built a legacy of e-commerce excellence spanning 16 years. WebLife Labs represents the next chapter in that journey—an evolution focused on leveraging cutting-edge AI and advanced digital capabilities to drive growth, innovation, and operational excellence across WebLife's global ecosystem. Our mission is to transform potential into performance—equipping our teams with cutting-edge tools, insights, and support to excel in a fast-changing digital world. Combining the strength of a proven eCommerce business with the agility of an innovation hub, we offer a collaborative, growth-focused environment where your ideas matter and your career can thrive.
About the Role
The Web Content Specialist creates, refines, and implements high-quality web content across multiple e-commerce brands by combining strong writing skills with AI-assisted workflows. You'll produce engaging, accurate, and conversion-focused content that enhances user experience and supports SEO goals. Working closely with SEO, design, and catalog teams, you'll ensure each brand's web presence is clear, consistent, and compelling, contributing to improved performance and customer engagement.
Responsibilities
- Execute content briefs to produce high-converting product descriptions, landing pages, category pages, FAQs, and web copy across multiple e-commerce brands
- Generate and refine AI-assisted content using tools such as ChatGPT, Claude, Jasper, and Copy.ai, ensuring output is human-authentic, brand-aligned, and conversion-focused
- Apply advanced prompting techniques and iterate content to meet brand voice, SEO requirements, and site functionality
- Collaborate with SEO Specialists, Web Content Managers, Designers, and Catalog Teams to maintain alignment and consistency across all web properties
- Conduct research on customer search behavior, product attributes, and industry trends to ensure content accuracy and relevance
- Edit and proofread content for clarity, grammar, UX alignment, and conversion optimization
- Apply SEO fundamentals including keyword placement, metadata, and on-page structure from content briefs
- Format content for CMS platforms to optimize readability, mobile experience, and navigation
- Review content performance feedback and implement improvements to enhance web effectiveness
Requirements
- Bachelor's degree in Communications, Journalism, English, Creative Writing, or related field
- 3+ years of professional web content writing experience, ideally within e-commerce
- Demonstrated experience creating and refining AI-generated content
- Portfolio showcasing strong web copywriting across multiple content types
- Proven ability to humanize and elevate AI-generated content for digital experiences
- Excellent writing, editing, and proofreading skills focused on driving conversions
- Strong understanding of SEO principles and how content influences rankings and engagement
- Proficiency with content management systems (WordPress, Shopify preferred) and basic HTML
- Advanced proficiency with AI content generation tools and workflows
- Strong communication and project coordination skills across cross-functional teams
What We Offer
- Competitive USD-based compensation packages
- AI-driven, innovation-focused projects where you'll work across multiple e-commerce brands
- A culture that encourages curiosity and lifelong learning through continuous tool and technique development
- Clear career paths and personal development opportunities within a growing innovation hub
- A flexible, work-from-home setup as part of a globally connected team
- Opportunity to shape the future of e-commerce—where technology, creativity, and opportunity converge
