WebLife Labs is the innovation arm of WebLife Stores LLC, an eCommerce Management & Operations team founded in 2008. As a pioneering force in the industry with over $250 million in all-time revenue and the largest distributor of mailboxes across the U.S., WebLife has built a legacy of e-commerce excellence spanning 16 years. WebLife Labs represents the next chapter in that journey—an evolution focused on leveraging cutting-edge AI and advanced digital capabilities to drive growth, innovation, and operational excellence across WebLife's global ecosystem. Our mission is to transform potential into performance—equipping our teams with cutting-edge tools, insights, and support to excel in a fast-changing digital world. Combining the strength of a proven eCommerce business with the agility of an innovation hub, we offer a collaborative, growth-focused environment where your ideas matter and your career can thrive.
We are seeking an experienced Paid Media Specialist to manage our digital advertising initiatives across multiple platforms, driving measurable growth for our internal brands and external clients. This role combines strategic campaign development with hands-on execution, requiring deep analytical skills and the ability to optimize performance across diverse digital channels. Operating from our WebLife Labs division, you'll play a crucial role in scaling our global advertising efforts while working with cutting-edge marketing technologies.
Develop and execute comprehensive paid media strategies across Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Microsoft Advertising, and other relevant platforms
Plan, create, and optimize campaigns for various objectives including brand awareness, lead generation, and direct sales
Manage substantial monthly advertising budgets across platforms with accountability for ROI and performance metrics
Conduct thorough keyword research, audience analysis, and competitive intelligence to inform campaign strategies
Monitor and analyze campaign performance using Google Analytics, Meta campaign results, and platform-specific reporting tools
Implement A/B testing strategies for ad creative, landing pages, and targeting parameters
Provide detailed performance reports with actionable insights and recommendations for stakeholders
Utilize data-driven approaches to continuously improve campaign efficiency and reduce cost-per-acquisition
Create ad copies and collaborate with creative teams to develop compelling visuals and video content that resonates with target audiences.
Implement advanced tracking solutions including conversion tracking, pixel optimization, and attribution modeling
Manage campaign technical setup including audience creation, bid strategies, and automation rules
Stay current with platform updates, new features, and industry best practices across all advertising channels
Support advertising initiatives for internal brands and external clients to understand business objectives and campaign requirements
Present campaign performance and strategic recommendations to senior management and stakeholders
Coordinate with internal teams including web development, design, sales and content creation, to ensure seamless campaign execution
Provide training and guidance to junior team members on paid media best practices
Bachelor's degree in Marketing, Business, or related field
4+ years of hands-on experience managing paid advertising campaigns with demonstrated success in scaling budgets
Proven experience working with international clients, particularly US, UK, or Australian markets, with understanding of cultural and market nuances
Demonstrated experience in advertising for e-commerce, SaaS, lead generation, community-driven, and subscription-based businesses with understanding of their unique conversion funnels and customer acquisition strategies
Expert-level proficiency in Google Ads (Search, Shopping, Display, YouTube) and Facebook/Meta Ads Manager
Proven experience with LinkedIn Ads and TikTok Ads Manager, including campaign setup, audience targeting, and performance optimization
Strong experience with Google Analytics, Google Tag Manager, and conversion tracking implementation
Demonstrated ability to manage advertising budgets ranging from $10K to $50K+ monthly across multiple platforms, with experience scaling campaigns efficiently at different budget levels
Experience with Microsoft Advertising preferred; X Ads experience is an added advantage
Experience with major AI tools (ChatGPT, Claude) and familiarity with automations and automation platforms will be an added advantage
Proficiency in data analysis tools and ability to create comprehensive performance reports
Advanced knowledge of bid strategies, audience targeting, and campaign optimization techniques
Experience with attribution modeling and marketing mix analysis
Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento) and their integration with advertising platforms
Understanding of landing page optimization and conversion rate optimization principles
Knowledge of marketing automation tools and CRM integration is preferred
Experience with programmatic advertising and demand-side platforms is a plus
Competitive USD-based compensation packages
AI-driven, innovation-focused projects
A culture that encourages curiosity and lifelong learning
Clear career paths and personal development opportunities
A flexible, work-from-home setup as part of a globally connected team
Join us to shape the future of digital advertising—where technology, creativity, and opportunity converge