At WebLife, we're seeking a Growth Marketing Manager (Paid Subscriptions) to drive expansion of our paid educational course offerings and subscription-based revenue streams. As a 16-year pioneering force in e-commerce and the largest distributor of mailboxes across the U.S. with over $250M in all-time revenue, we're now leading the charge in agentic AI adoption. We need a subscription growth expert who can leverage our automation expertise to build and scale premium educational content that drives recurring revenue through course subscriptions and memberships.
Key Responsibilities
Subscription Growth & Revenue Operations
- Drive subscription acquisition through multi-channel marketing campaigns targeting business professionals and entrepreneurs
- Optimize customer acquisition funnels and improve free-to-paid conversion rates across all touchpoints
- Execute A/B testing for pricing models, trial periods, onboarding sequences, and retention strategies
- Manage subscription operations on Circle with Stripe integration and track key metrics: MRR growth, CAC, LTV, and churn rate
Marketing Campaign Management & Analytics
- Execute subscription-focused marketing campaigns across social media, content marketing, webinars, and paid channels
- Reduce churn through data-driven retention strategies and comprehensive subscriber behavior analysis
- Provide bi-weekly performance reports with actionable insights and recommendations for growth optimization
- Track and optimize lead generation performance across all marketing channels and educational resources
Strategic Partnerships & Content Collaboration
- Identify and develop strategic partnerships with complementary educational platforms, influencers, and industry leaders
- Collaborate with content team on course roadmap development based on subscriber data and market demand
- Partner with Brand & Comms team to leverage course success stories and testimonials for growth marketing
- Develop upselling frameworks and subscriber success programs to maximize customer lifetime value
Requirements
- Education: Bachelor's degree in Marketing, Business, Digital Marketing, or related field
- Experience: 5+ years in subscription business growth, preferably with EdTech, SaaS, or educational platforms with international market experience (US/UK/Australia preferred)
- Technical Skills: Proficiency with subscription platforms (Circle, Skool, Thinkific), analytics tools (Baremetrics, ChartMogul), and marketing automation platforms (Klaviyo, ConvertKit)
Benefits
- Work from the comfort of your home in a fully remote setup
- Be part of a culturally diverse, inclusive, and innovative team
- Competitive salary with payment in USD
- Opportunities for professional development and growth within the company
